Before one begins Search Engine Optimization for any website, one needs to completely assess the website’s current status from every possible angle. When professional SEO services are availed from companies, clients can expect to get a variety of detailed SEO reports with regards to their website. At the outset of a campaign it is very important for clients to take a proper look at the comprehensive SEO Report and also understand it as much as is technically possible. The optimization process starts with website analysis, SEO report generation ideally followed by further technical SEO analysis of the website and then systematic implementation of the different suggestions and solutions offered by the SEO consultants. These suggestions will be client specific and much depend on the real purpose of the website, its overall business mission and objectives.

SEO reports are generated depending on the level of optimization work involved. While a lot of SEO work gets outsourced, there are many companies today who have their own in-house teams to do the SEO work like content publishing etc but do consult with highly experienced SEO consultants for expert advice. Detailed site analysis is done using various online and offline SEO tools. Here is a list of some of the different types of SEO reports that can be generated and also sent to the clients depending on the type of SEO project/contract.

• Title Tag Analysis Report
• Usability Report
• Search Report
• Keyword Prominence Report
• Keyword Density Report
• Keyword Meta tag Report
• Description Meta tag Report
• Content Development Report
• In page Link Report
• Competition analysis report
• Link Popularity Report
• Inbound/Outbound Link Report
• Verification and positioning report
• Image Optimization Report
• Report on Page Rank
• Report on Anchor Text
• Final Recommendation Report
• SEO Analysis / Solutions Report

Quite often whenever a client has a long term SEO contract with the professional optimization company they may prefer not to see all the minor reports or choose not to know all the intricacies of the SEO work done. However generation of most of these above mentioned SEO reports, web analytics, its preparation and analysis have today become routine work within any professional SEO Company and reports may get filed with the SEO company itself. Only important and final reports that include recommendations and suggestions may be sent to the clients.
 

The author of this article is Ricci Mathew of Outsource Strategies International (OSI), a US based company that offers services in Search Engine Optimization, SEM, PPC advertising for clients across the US.

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